Shoshan Nitzan joined Electronics Line 3000 in 2006, bringing with her over ten years of marketing experience. Prior to joining Electronics Line 3000, Shoshan was the Director of On-Screen Marketing and Communications at HOT, a prominent Israeli provider of TV, Internet and telephone services. Before that, Shoshan served as Director of Strategy and Marketing Communications at Keshet Broadcasting, the leading Israeli TV broadcaster. Shoshan also brings marketing experience from her time as the Director of Strategic Planning at Publicis-Ariely, the Israeli branch of Publicis Groupe, a leading international advertising agency. Shoshan holds a BA in Economics and Business Administration and an MBA specializing in Marketing and International Management, both from the Tel Aviv University.